7 cool tween girl fashion labels

The search for age appropriate tween girl fashion isn’t easy. It’s a fine balance between too babyish and too adult. At this age, kids should be allowed to be kids.

As far as gifts for tweens go, fashion is a winner. So we’ve done the searching to find seven tween girl fashion labels that tick all the boxes. 

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In the Seed teen range, you can expect the same classic styles and quality construction as you find in the women’s collection. The range stands on its own – neither a step down from the women’s range nor a step up from the children’s. It is sophisticated with simple lines and classic pieces.

The sizing runs from 8-16, although the styles are probably more suited to the older tween or teen market, primarily because of the more muted styling.


MILLA + LOTTI was created to give parents a unique option for shopping with their daughters. Recognising that girls develop at different ages, the sizing reflects this with sizes 8 to 14 available, as well as XS and S (equivalent to ladies size 6 to 10).

Featuring dresses, jumpsuits, kimonos, pants, skirts, tops and funky swimwear, the range delivers stylish and flexible options with unique fabrics for everyday wear (that can also be dressed up for smart occasions). 


Pavement caters for both the tween and teen markets with sizing from 8-18. In addition to the online shop, you’ll find Pavement stores in Queensland, NSW, Victoria, South Australia and Western Australia.

This really is your one stop tween girl fashion shop with a range of clothing, shoes, accessories and gifts like cosmetics, watches and sunglasses. 

Gelati Jeans

At Gelati Jeans you’ll find on trend and age appropriate clothing for girls aged 8-14. This Melbourne based label specialises in denim – of course – but you’ll also find a range of sweats, dresses, tops and tees, skirts, pants and accessories.

If you prefer bricks and mortar shopping, you’ll find a Gelati Jeans store in Armadale, or you can shop from the online store.


While Oobi is better known as a baby/kids label, for the tween girl who loves florals, fun prints and bright colours, Oobi is the answer. Think gorgeous twirly dresses, soft knits, and layers upon layers of tulle.

If you are shopping for younger girls at the same time and you’re partial to sister twinning, Oobi caters for sizes 0-12. 

Cotton On

Cotton On caters for the whole family… tweens and teens included. The teen range – much like the rest of the Cotton On collection – is affordable and on trend. You’ll find fun graphic tees, a range of basics, swimwear and  simple, easy wear pieces.

The teen range is stocked in some Cotton On Kids stores, but not all so it’s best to check if you are planning to visit in store. Otherwise, you can always shop online. 


Boden is the only label on our list not based in Australia but they offer fast shipping and a really unique, high-quality range, so we couldn’t leave them off!

The collection includes tees, sweats, dresses, pants, swimwear, tights and play suits. The sizing in this range goes from 5-16, which is broader than some of the other tween girl fashion options on the market. 

Do you have a favourite tween girl fashion label? We’d love to add it to our list so get in touch!

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