With Miss T nearly eight years old and two of my nieces aged ten and twelve, the search for fashion is getting tricky. When it comes to tween clothing, I’m always on the lookout for something age appropriate – not too baby-ish but not too adult (or as my dear friend put it today: “nothing skanky”). At this age, kids should be allowed to be kids.
The likes of Target, Pavement, Cotton On Teen, Seed Heritage Teen, Next and the new DECJUBA Kids are popular go-tos for girls and boys, however there’s a new crop of Australian labels worth checking out.
If you love supporting small business and Australian designs, these three cool Australian tween fashion labels should be on your radar…
Girl with Swag is a clothing line for girls in sizes 8 to 16, specifically created by mothers of tween-age girls who know only too well how hard it is to find clothes that are age appropriate and compliment their growing body shapes. Tanks, tees, playsuits, dresses and shorts – the clothing is bold, creative and playful and designed to fit a variety of body shapes and sizes. I also love how each item is named after famous women in history!
My favourite from the current collection: the 100% cotton Frida Tee. Named after Frida Kahlo, it’s not your average tee. I love the flowing hemlines.
Not forgetting the boys (well, at least up to age ten!), MiniMe has been created for today’s urban kids that is equal parts street, style and comfort. Catering for boys from 0 to 10 years old, most products in the range are 100% cotton, whilst others are made with a limited amount of spandex (for all the break-dancers out there!). Think funky yet comfortable shorts, trackies, tees, chinos, hoodies and trucker caps.
MILLA + LOTTI was created to give parents a unique option for shopping with their daughters. Recognising that girls develop at different ages, the sizing reflects this with sizes 8 to 14 available, as well as XS and S (equivalent to ladies size 6 to 10). Featuring dresses, jumpsuits, kimonos, pants, skirts, tops and funky swimwear, the range delivers stylish and flexible options with unique fabrics for everyday wear (that can also be dressed up for smart occasions).
My favourite from the current collection: the Chambray Shoulder Dress – wear it on or off the shoulder (only available from size 10 and up).